In this candid conversation, three Gen Z students from Toronto Metropolitan University’s Graphic Communications Management program open up about how they discovered the world of print, why they believe in its future, and what they’re looking for in their first jobs after graduation.
They didn’t grow up dreaming of print. In fact, each of them arrived at this career path through unexpected turns, a persistent teacher, a chance class in high school, a nudge from a family friend. But once they stepped into the program, they fell in love with something tangible: creating, producing, and seeing their work come to life in physical form.
Here’s a glimpse of what you’ll hear in the full video:
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Why these students believe “print is never going to die” band how they see it evolving.
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What really matters to them when they step into a workplace: mentorship, clear communication, a full view of the company’s workflow, not just their role in it.
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How hands-on experiences, from building a box to running augmented reality projects, have shaped their desire to stay in the industry.
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The role of AI and automation in their coursework and how they’re already thinking about innovation before they even graduate.
One thing is clear: Gen Z isn’t approaching the workforce passively. They’re eager, thoughtful, and looking for careers that align with their values and curiosity. Employers who are willing to invest in transparency, trust, and a learning mindset won’t just hire great talent, they’ll retain it.
Want to understand what motivates the next generation of printers?
