2025 Mid-Year Market Check — What You Missed, What’s Ahead, and Why It Matters

Is the print industry adapting fast enough? Are we ready for the next disruption?
The latest episode of The Print University tackles those questions head-on — and more.

Print veterans Ryan McAbee and Pat McGrew sit down for a sweeping recap of the first six months of 2025 in the print world. From global events to regional disruptors, they break down what matters most for print leaders right now — and what to prepare for in the back half of the year.

Here’s just a preview of what you’ll hear:

• Hunkeler Innovation Days in Switzerland set the tone for the year — not just for finishing equipment, but for high-volume digital print and live, real-time production demos that show the future of efficient, automated workflows.

• Inkjet Summit revealed one of the biggest truths of the year: inkjet without optimized workflow is a money pit. If your operation isn’t streamlined, your ROI will suffer.

• At FESPA Berlin, Adobe dropped APPE 7 — a major leap in RIP technology. What does it mean for you? Faster, smarter output for today’s complex design workflows, especially if you’re printing embellishments, multilayers, or expanded gamut.

• DSCOOP, EskoWorld, and Print4All delivered serious insights into the growing complexity of packaging, labeling compliance, and cross-border content management. (Spoiler: managing copy across regions is still a pain point — even for the biggest global brands.)

And that’s just the beginning.

The conversation turns practical as Pat and Ryan dive into:

• The ripple effects of economic uncertainty, from mill closures to M&A shakeups.

• Why revisiting your contracts and pricing models could be the difference between survival and struggle.

• How to audit your existing software stack to unlock hidden value you’re already paying for.

• Why tariffs are unavoidable — and what smart printers are doing now to soften the blow.

Whether you’re in management, sales, or ops, this isn’t just a recap — it’s a reality check.